Will Ferrell gives Norway a piece of his mind in Super Bowl spot for General Motors via McCann Detroit/McCann Worldgroup

General Motors has released its big game ad via McCann Detroit/McCann Worldgroup, starring Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle adoption. Aussie expat Michael Raso was co-creative director and art director on the spot.

In the commercial, “No Way, Norway,” Kenan Thompson and Awkwafina join Ferrell on his action-packed journey to give Norwegians a piece of his mind. A 60-second version of the ad will air during the first quarter.

“No Way, Norway” is an extension of GM’s “Everybody In” campaign, which launched in January 2021 to excite a new generation of vehicle buyers and accelerate EV adoption while showcasing the company’s Ultium battery platform. The spot features upcoming Ultium-powered electric vehicles, including the Cadillac LYRIQ luxury SUV and the GMC HUMMER EV supertruck.

Says Ferrell: “I’m excited to be a part of GM’s commitment to EVs. I’ve been driving an EV since the mid-80s…well, actually it was a regular car with four AA batteries taped to the carburetor, but it felt like an EV! We’re coming for you, Norway!”

Says Deborah Wahl, global chief marketing officer, GM: “The big game is the perfect venue for the incomparable Will Ferrell to encourage us all to reconsider what we know about electric vehicles, and to invite ‘Everybody In’. We admire his passion for EVs and share Norway’s pursuit of an all-electric future.”

VIEW THE SPOT

Brand | GM
Deborah Wahl – Global Chief Marketing Officer
Megan Stooke – Director – Brand Experience, GM Global Brand Marketing
Heather E Stewart – General Director, Global Media and Marketing Services
Sarah Schrode – Branded Entertainment Manager
Danielle Yocum – Global Marketing Manager

Agency | McCann Detroit/McCann Worldgroup
Chuck Meehan – Chief Creative Officer
Brad Emmet – Chief Creative Officer
Michael Raso – Creative Director / AD
James Lemaitre – Creative Director / Writer
Grant Theron – GM Global Business Lead & Chief Executive Officer Commonwealth
Anne Feighan – Chief Strategy Officer
Michael Panley – SVP Group Account Director
Jason Dale – Account Director
Amanda Macielak – Account Supervisor
Jeff Beverly – EVP Global Director of Content
Adam Van Dyke – Senior Producer
Laurie Pyykonen – SVP, Director of Business Affairs
Julie Peterhans – Associate Director, Business Management
Stacy Swann – Associate Director, Business Affairs
Deb Silva – Business Manager
Cynthia Noyes – VP, Broadcast Traffic Manager

Production Company | Gifted Youth, LLC
Jake Szymanski – Director
Nick Jasenovec – Director – 2nd Unit
Josh Morse – Executive Producer
Casey Wooden – Head of Production
Stephan Mohammed – Producer
Kramer Morgenthau – Director of Photography

Editorial | Rock Paper Scissors
Adam Pertofsky – Editor
Shade Shariatzaheh – Executive Producer
Janae Abraham – Producer
Zoe Mougin – Editor

VFX / Finishing | Framestore
Dan Roberts – Executive Producer
Katie Buckley – Producer
Alex Thomas – Creative Director

Audio Mix & Sound Design | Lime
Rohan Young – Sound Design and Mix
Jeremy Nichols – Audio Assistant
Susie Boyajan – Executive Producer

Color | Company 3
Stefan Sonnefeld – Colorist
Blake Rice – Color Producer

Post Music | JSM
Joel Simon – CEO/CCO/Co-Composer
Jeff Fiorello – VP/Executive Producer
Norm Felker – Producer
Andrew Manning – Producer
Sharon Cha – Producer
Rebecca Riter – Co-Composer