Howatson+Company, CHEP and Wunderman Thompson Benelux/Sydney lead the Aussie pack at finalist stage of Cannes Direct Lions
June 18 2023, 6:10 pm | | 2 Comments
Australia has scored 10 finalists at the shortlist stage of the Cannes Direct Lions. Howatson+Company, CHEP Network and Wunderman Thompson Benelux/Sydney lead the Aussie agency packs with three finalists apiece.
Agencies scoring one finalist include Deloitte Digital, Special, Thinkerbell and Leo Burnett.
Australian finalists:
Howatson+Company, Maurice Blackburn ‘Exhibit-A-i’ (x2)
CHEP Network, Samsung ‘Flipvertising’ (x2)
Wunderman Thompson Benelux/Sydney, VOW ‘The Mammoth Meatball’ (x2)
Deloitte Digital, Suzuki Jimny ‘Jimny Heritage’
Special, Virgin Australia ‘Middle Seat Lottery’
Thinkerbell, Furphy ‘What the Truck?!’
Leo Burnett Australia, Bundaberg ‘Bundy Mixer’
2 Comments
This is a very well put together piece of work – can’t argue about that.
However, I’d argue that it’s bordering on deceit.
You say ‘visualised’, I’d say ‘dramatised’.
You say ‘visualised’, I’d say ‘made-up’ images deliberately designed to appear as if real images to support
stories, which may, or may not be true.
Serious subjects like the plight of refugees and off-shore processing require serious responses.
In my opinion, to use artificial intelligence to support something you portray as the truth does the issue
no favours and is exactly what Ai shouldn’t be used for.
…and it’s not a ‘comprehensive documentation’ if part of the documentation isn’t documentation at all
– but an Ai generated image that may or may not be an accurate reflection of a story that may, or may
not be true.
[P.S. Im not disputing the horrors faced by many refugees – but ‘making things up’ does little to help
their cause].