The&Partnership New York names ex BMF Sydney CD Justin Ruben as executive CD

The&Partnership has today announced that it has named former BMF Sydney creative director Justin Ruben as executive creative director. Ruben brings broad experience launching award-winning campaigns for clients including Unilever, Toyota, Virgin Mobile, Axe, Diet Coke, Nike and Chase to the role, where he will lead creative for the firm’s New York office. He will report to Agnes Fischer, president, New York at The&Partnership.

Ruben has previously served as group creative director at Droga5 where he led creative for the agency’s Chase, Philadelphia Cream Cheese, Kraft, Diet Coke and Ancestry accounts. In this role, Ruben spearheaded Chase’s celebrated “The Ripple Effect” campaign, which chronicled a New York donut-maker who used his business credit card points to buy everything he needed to create the “Ripple” – a three-ring donut that blew up the NYC foodie scene. Other highlights included getting Philadelphia cream cheese added to the Apple bagel emoji; launching the Philly double-dip detector, a smart device made to keep the world safe from double-dippers; and giving back the love to Diet Coke drinkers, with the “Retweets of Love” campaign.

In addition to his creative responsibilities, Ruben played a leading role on the new business front, helping to win the Chase and Trident Gum accounts.

Says Agnes Fischer, president, The&Partnership New York: “Justin is an adept storyteller with incredible range. He uses humor and empathy to engage the audience, and technology to meaningfully connect across multiple mediums. We have strong momentum around our model and Justin will play a key role building on that success, setting the tone and vision for our creative ambitions in New York.”

Prior to Droga5, Ruben was a creative director at BMF Sydney where he created the multiple award-winning Tap King campaign. He has also held creative roles at Publicis Mojo Sydney, Saatchi & Saatchi Sydney and BBH New York. Ruben’s work has been honored at all major awards shows including Cannes, Effie Global, The One Show, Clio Awards and D&AD.

Says Ruben: “The&Partnership has built a team of really smart people with expertise in a number of areas including media and data. I’m excited to be a part of this new model and create culturally influential work that has a positive impact on our clients’ business.”

The&Partnership has 1,500 employees in 56 offices across 25 countries.