Aussie owned L.A. agency MIRIMAR named Cannes Lions Indie Agency of the Year – Entertainment

LA-based MIRIMAR, founded by Aussie expat brothers John and Luke McKelvey has been named Cannes Lions Independent Agency of the Year – Entertainment.

The agency, in partnership with AppleTV+ won Cannes Gold in Entertainment for its work promoting the hit Apple TV+ series Mythic Quest.

MIRIMAR made headway in the entertainment space, also picking up Bronze Lion and seven shortlists in Entertainment and Music for The Gopuff Quartertime Show starring rapper Lil Dicky.

Mythic Quest is a show about a made up gaming company. But in social it behaves like a real company, letting fans interact with office life and workplace drama.

The Gold winning work involved The Mythic Quest team ‘accidently’ leaking the Mythic Quest corporate GrubHub (Food Delivery) card and staff discount code, within minutes thousands of fans drained their entire budget, leading to a hilarious back and forth between grumpy star ‘David’ and their fans, with their social channels lighting up in the process.

The idea was executed brilliantly by the ATV+ creative team, the show’s star talent and MIRIMAR.