Howatson+Company, CHEP and BMF lead agency pack at finalist stage of the 44th AWARD Awards
Finalists for APAC’s most prestigious creative awards program the 44th AWARD Awards have been announced today. Howatson+Company leads the agency pack with 40 finalists, followed closely by CHEP Network with 39 finalists and BMF with 32 finalists.
A full list of finalists can be accessed here.
By category, agencies with the most finalist entries include:
Advertising – CHEP Network with 25; Howatson+Company with 23; BMF, Leo Burnett Australia, Special Australia with 11 and DDB Group Australia with 10.
Design – VMLY&R Australia, 33 and Branding both with 4; Howatson+Company with 3 and BMF, The Monkeys part of Accenture Song and Innocean Seoul all with 2.
Craft – FINCH with 21; Scoundrel with 17; The Sweetshop with 15; Revolver with 11; DIVISION with 10; Good Oil with 9 and The Monkeys part of Accenture Song, Bear Meets Eagle on Fire and Rumble Studios all with 7.
Film & Entertainment – Bear Meets Eagle on Fire with 8; Dentsu Creative with 6; The Monkeys part of Accenture Song, Special New Zealand, Ogilvy Group Thailand all with 5; BMF, Wolf BKK both with 4; CHEP Network, FCB New Zealand, TBWA\Australia and Clemenger BBDO Australia all with 3.
Innovation – Ogilvy Australia with 4; Innocean Seoul with 3; VMLY&R Australia, Leo Burnett Australia and DDB Group Australia all with 2.
Media – Leo Burnett Australia, CHEP Network, Howatson+Company, Thinkerbell all with 3 and Host/Havas, Special New Zealand, FCB New Zealand, Cheil Pengtai Beijing, TBWA\HAKUHODO all with 2.
Purpose – TBWA\Australia with 10; DDB Group Australia, BMF both with 7 and Leo Burnett Australia, VMLY&R Australia, The Monkeys part of Accenture Song, R/GA Australia all with 4.
Strategy – TBWA\Australia with 6; BMF with 4; DDB Group Australia, Special Australia both with 3 and Leo Burnett Australia, R/GA Australia, CHEP Network, Howatson+Company and Host/Havas all with 2.
The AWARD Awards ceremonies announcing Gold, Silver and Bronze winners will take place during This Way Up: Australia’s Advertising Festival of Creativity from the 15-17 August – a three-day feast of events at Sydney’s Museum of Contemporary Art that will celebrate the very best creative thinking in Australia and around the world. Register your interest here to receive updates on the festival.
The AWARD Awards Special Awards finalists will be announced in the lead up to the festival. Winners will also be announced during the event.
Chairs for the AWARD Awards juries are:
Craft in Motion: Loren Bradley, FINCH
Culture: Susan Hosking, Mother, UK
Design: Pim van Nunen, UNKL
Digital: Dave Bowman, Publicis Groupe
Film: Sarah McGregor, Dentsu Creative
Impact: Tom Martin, Special
Life-Changing: Peter Baker, The Glue Society
Media Thinking: Jo Shoesmith, Amazon, US
Press, Poster and The Dark Arts: Jade Manning, Today the Brave
Sound: Mietta McFarlane, BBDO NY
Strategy: Bridget Jung, Ogilvy
AWARD thanks all judges for their time and dedication. A full list of judges can be found here. AWARD would also like to thank its sponsor Google.
10 Comments
Would love to know the top 3 campaigns by shortlists.
Shortlists. The participation ribbon of award shows. Lots of people taking a bow right now.
Clearly you have no idea how hard it is to get shortlisted at AWARD. Maybe enter next time?
Would love to know how much of this work is self-promotion and how much is for genuine clients.
It’s always interesting to see what makes it here vs overseas. A lot of campaigns with no shortlist at Cannes or D&aD get in. A few with a much stronger showing do not.
Yep, almost 700 on the shortlists. Real hard.
Been seeing more stuff from them than usual recently. Obviously have brains to be leading Purpose and Strategy cats…
That happens between shows. A GP at Spikes can be a shortlist at Cannes.
It doesn’t take a genius to see that Purpose led campaigns have been the major winners for the past few years. Nor does it take a genius to create a campaign and fund it before finding a client to add some ‘credibility’ to it.
Very true. I’ve also seen Grand Prix winners at Cannes not even be shortlisted at Award for the same category. As I mentioned, it’s interesting.