The Monkeys Australia takes out Gerety Awards 2023 AUNZ Agency of the Year title
Prior to the shortlist announcement on Tuesday June 13th and following the AUNZ judging session lead by ambassador Kim Pick, ECD at VMLY&R New Zealand, the AUNZ agency of the year has been announced with The Monkeys part of Accenture Song, Sydney taking the title.
The Gerety Awards brings together an all-female jury to select the best in advertising from a powerful perspective, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.
Says Pick: “The Monkeys stand out portfolio resonated with Gerety jurors and was a worthy winner. Work included the powerful Tuvalu ‘First Digital Nation’ campaign and ‘Equality: Our Final Frontier’ work for UN Women Australia, a mournfully thought-provoking animated film which puts into perspective the timeline to gender equality. Shout out to an impressive, insightful and articulate panel of jurors who brought robust discussion and fresh perspectives to the work in front of us. Some, who had previously not had the opportunity to represent on an international jury, added an invaluable and unique lens on a range of subjects – from calling out ableist language in one piece, to bringing first-hand experience as a female gamer to another. Creating a platform for this is just one reason the Gerety Awards continues to play an important role in the industry.”
Agency of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than five minutes in length and includes up to three pieces of work from the past 12 months.
The Monkeys were awarded for its portfolio cut entry that included the following spots:
• The First Digital Nation, The Government of Tuvalu
• Equality: Our Final Frontier, UN Women Australia
• History is Calling, The Uluru Dialogue
Don’t miss the Gerety jury insight panel for AUNZ and watch some of this year’s jury as they discuss trends and favorite campaigns from the 2023 Gerety Awards.
The panel for Australia & New Zealand includes:
• Kim Pick, ECD ,VMLY&R New Zealand
• Leah Morris, Senior Copywriter, R/GA
• Nomfundo Msomi, Head of Strategy, whiteGREY
• Vikki Cheng, Senior Art Director, FCB Aotearoa
The global shortlist, and all of the agency of the year and production company of the year by country winners will be announced on Tuesday, June 13th, 2023.
