https://campaignbrief.com/damon-stapleton-creativity-the-value-of-fg-around/ Wed, 21 Jun 2023 01:38:00 +0000 hourly 1 https://wordpress.org/?v=5.1.1 https://campaignbrief.com/damon-stapleton-creativity-the-value-of-fg-around/#comment-854074 Wed, 26 Apr 2023 05:04:39 +0000 https://campaignbrief.com/damon-stapleton-creativity-the-value-of-fg-around/#comment-854074 And the creative in the creative veneer is optional.

]]> https://campaignbrief.com/damon-stapleton-creativity-the-value-of-fg-around/#comment-854006 Wed, 26 Apr 2023 01:57:42 +0000 https://campaignbrief.com/damon-stapleton-creativity-the-value-of-fg-around/#comment-854006 I think the ‘no play’ scenario you identified so well here is terribly evident in all the manifesto ads out there – strategy dressed up with a little bit of a creative veneer.

]]> https://campaignbrief.com/damon-stapleton-creativity-the-value-of-fg-around/#comment-854000 Wed, 26 Apr 2023 01:42:49 +0000 https://campaignbrief.com/damon-stapleton-creativity-the-value-of-fg-around/#comment-854000 Damo, two points;
1. I did not give permission to talk about the way I work.
2. You talk about how creativity would suffer if playfulness were to be curtailed. I’ve got news for you my friend; it happened a long time ago.

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