Comments on: We need to talk about A.I.

By: Andreas Smetana

Andreas Smetana — Tue, 30 May 2023 03:49:24 +0000

Well said and well reacted.

By: AI is here to stay

AI is here to stay — Fri, 19 May 2023 03:11:10 +0000

Great to have such healthy debate. AI is here and we should embrace it and find new ways of working.

By: Old ECD

Old ECD — Fri, 19 May 2023 00:46:46 +0000

I too have screen grabbed this post and look forward to re-sharing this once you sign a suite of AI artists.

By: WHO CARES - NOT THE SUITS

WHO CARES - NOT THE SUITS — Fri, 19 May 2023 00:46:03 +0000

Seriously though. This industry is a joke already. Suits ruining everything. Yessing every client’s stupid whim and bending over at the drop of an email. Don’t blame AI , blame the suits that will throw every creative into the heap if it means a YES for a client and a promotion for performing a set of KPI’s. If anyone here is stupid enough to believe that a creative has an autonomy over their career they’re deluded. Have a nice day.

By: fuck

fuck — Fri, 19 May 2023 00:40:30 +0000

yes!

By: Other

Other — Thu, 18 May 2023 20:23:48 +0000

I’m happy for my work / style to be used as inspiration for AI and to see work that looks strikingly like mine out there. It’s only going to make me work to create something better, more creative, more clever, more unmistakably human.

By: It's

It's — Thu, 18 May 2023 05:45:46 +0000

artificial innit

By: On the fence

On the fence — Wed, 17 May 2023 10:34:41 +0000

A.I does some decent stuff
https://www.youtube.com/watch?v=zqE3dObJ3VA

By: Tools

Tools — Wed, 17 May 2023 04:59:49 +0000

A copywriter once said to me ‘If only I knew how to use Photoshop, then I’d be an Art Director’ to which I shot back ‘If only I knew how to use Microsoft Word, then I’d be a famous author.’ Knowing how to use AI won’t make you an art director or a writer of any distinction. It may make you a better one, but it won’t make you creative.

By: spanner

spanner — Wed, 17 May 2023 03:09:30 +0000

To replace creatives with AI, clients will need to accurately describe what they’re looking for. Perhaps we’re safe.

By: Art vs Advertising

Art vs Advertising — Wed, 17 May 2023 00:35:09 +0000

I don’t think the writer of the original article is trying to say advertising is art. I assume the reference to artists is specific to illustrators, storyboard artists and alike whose jobs are currently the most affected by programs like Midjourney etc. I agree that advertising isn’t Art. And yet, at least up until now, advertising has still felt like a part of the greater human dialogue. The occasional, spark of unexpected humanity that perks up in an ad (of all places) is a reminder that people somewhere in the making of the commercial product are at least thinking imaginatively about it – and maybe even investing something of their human experience in the thing. As a creator AND a consumer – if you can’t be bothered to write something – why should I care to read it? If you didn’t make it–why should I look at it? If you yourself don’t have human needs – why should I buy something from you? Maybe it’s the end of advertising. Maybe that’s a good thing. I’m sure a lot of brands would disagree. And for a lot of creatives the ad-thing is something they do to support their art for art’s sake (which people stopped valuing decades ago). Embracing A.I. as an alternative to real people in creative industries is cannibalism of more than just a pay check.

By: Senior AI manager

Senior AI manager — Tue, 16 May 2023 14:00:09 +0000

I find it incredibly interesting that the things AI would be great at – booking a meeting room, organising coffee, trawling the web for insights, taking notes during a meeting, finance, paying creatives on time – are the things that it currently doesn’t seem to be a threat to. But the genuine observation of human behaviour, the creative leap, the emotion-led copy, the feel that drives the art direction, the intuition, the performance – oh yeah, that’s under threat. Because we need seven suits to organise coffee and not take meeting notes, but we sure as sh*t don’t need creatives and directors collaborating to come up with true human ideas.

If you’re going to replace humans with robots, at least replace the f*cking robots first.

By: Banksy

Banksy — Tue, 16 May 2023 13:09:13 +0000

Andy’s right, and I’ve been using AI to create for a while now. It was all good fun until the money got involved.

By: andrew worhola

andrew worhola — Tue, 16 May 2023 13:01:49 +0000

I think you are missing the point. Advertising is, by it’s inherent nature, is designed to create a desire in a consumer to engage with a product that they may or may not need. It is in no way linked to art, no matter how much we would like it to be. Thus, AI is perfectly situated to execute this need, way more astutely than a human perceiving to tell a ‘story’ ever could. Accepting your role in the process sooner rather than later will allow you to at least hold on to the dwindling financial threads that exist.

By: Angela Cerasi

Angela Cerasi — Tue, 16 May 2023 10:42:47 +0000

I really enjoyed this article and the conversation it sparked. Lots of food for thought. One thing is for sure – interesting times ahead.

By: @interesting

@interesting — Tue, 16 May 2023 07:18:06 +0000

Advertising and Art are two very different things yes both are creative ( sometimes not so much ) but yes this is the rabbit hole we are about to go down because we have to start defining things like what exactly is ART, what is Advertising, what is Design what is Copyrighting what is Production, What is reference, What is homage, WHAT IS CREATIVITY .. etc to then even begin applying guidelines for A.I and its uses.

By: interesting...

interesting... — Tue, 16 May 2023 06:20:04 +0000

@ Its already too late, it’s a interesting point you make here…

“Yes we should use A.I in medicine to help save lives at the expense of millions of jobs worldwide but we shouldn’t embrace A.I as a creative tool as it will upset someone’s feelings.” I can see the point to saving lives through medicine sure, but creative art… isn’t the point of art inherently human? Using it as a tool sure, but replacing the artists themselves is pointless. Literally. A.I. mimics the process and is cheaper and faster yes, but will you ever want to wander through an art gallery of purely A.I. creations?

By: haha

haha — Tue, 16 May 2023 05:49:16 +0000

I think you just described a large part of the advertising industry haha

By: Its already too late

Its already too late — Tue, 16 May 2023 05:19:43 +0000

if the argument against AI is that AI mimics other artists …. haven’t artists been mimicking other artists since time began.. its almost a daily comment on this site alone how one campaign looks like another or “steels” from another .. Creativity is a remix.

The Term A.I is now too broad a term to think we can apply blanket rules to it and yes we should tread this road carefully. But regulating AI is going to lead to a lot of hypocritical discussions. Yes we should use A.I in medicine to help save lives at the expense of millions of jobs worldwide but we shouldn’t embrace A.I as a creative tool as it will upset someone’s feelings.

By: @The Future

@The Future — Tue, 16 May 2023 04:28:56 +0000

How can something that steals from original creators for the gain of large corporates ever be used “correctly”?

It fundamentally can’t.

Naomi Klein sums it up best:
https://www.theguardian.com/commentisfree/2023/may/08/ai-machines-hallucinating-naomi-klein

By: What is the The Future?

What is the The Future? — Tue, 16 May 2023 04:22:00 +0000

@The Future this may be true… who knows. If AI leads to a “whole new breakthrough in creativity…. and creates entire new industries” then that’s pretty damn exciting. Here’s hoping!

I just think we need to be self-aware, take a moment to debate the best ways to use AI and the ways we shouldn’t be allowed to use it (ie: creating false photographic news). Debate it and consider it, rather than blindly embracing it all.

By: ummmmm

ummmmm — Tue, 16 May 2023 04:18:59 +0000

AI does nothing that a good digital artists and illustrator cant. It just does it via prompts in a teenagers bedroom.

By: very eperienced snd oldprocuer

very eperienced snd oldprocuer — Tue, 16 May 2023 04:17:02 +0000

I can guarantee you’ll have AI artists on your site within a year and I have screen-grabbed this thread to remind you of your stance after you smell the money and backflip on this immediately. Don’t pretend to ride the craft high road for the sake of cheap PR.

By: it's 'were' not 'where'

it's 'were' not 'where' — Tue, 16 May 2023 04:13:26 +0000

@The Future – as a TOOL I think this article agrees with you. The issue seems to be where the A.I. is showing up in creative processes to mimic the real people it’s replacing without giving them credit or renumeration. Streamlining processes is one thing, replacing creators with imitators is another. This isn’t like your other examples where job-titles shifted and work went elsewhere. This is “instead of” leaving no place for humans to coexist. A.I is moving so quickly that it isn’t hard to imagine an industry–that is already as undervalued as ours–being entirely bypassed in favour of a path that promises a result that “looks just like” one humans could have created. Good on production companies like Photoplay for starting this conversation before it’s too late. A.I will start by plucking the lowest hanging fruits but it seems to have it’s heart set on the entire orchard…

By: The Future

The Future — Tue, 16 May 2023 03:35:59 +0000

Years ago the desktop computer was introduced to the world and it completely destroyed the whole industry of typesetting and letraset.
But at the same time the years that followed saw massive creative leaps forward in what was possible with typography.. yes we lost one
industry but we created a whole new one and pushed creative boundaries as we did. In the bigger picture computers where not the end they
where the beginning, a much needed shift and jolt to multiple industries.

A.I is a powerful TOOL that can, if used correctly, enhance creativity and yes it will replace some jobs that’s inevitable.
AI will lead to a whole new breakthrough in creativity across multiple industries and create entire new industries we cant see yet.

By: oli

oli — Tue, 16 May 2023 03:23:39 +0000

@Hender, yeah there’s 3 artists in the USA currently suing the AI companies for copyright infringement, see here: https://news.artnet.com/art-world/class-action-lawsuit-ai-generators-deviantart-midjourney-stable-diffusion-2246770

At the moment the US government said you can’t own copyright in any AI creations (& the EU is putting legislation in place right now) so this is currently being worked through the government & the courts… part of the issue is that Copyright does not protect ‘ideas’ until the idea is committed into some form (ie: written down and published), so if the AI is generating the ‘form’ it doesn’t pass to the person punching in the text prompts.

By: Hender

Hender — Tue, 16 May 2023 02:32:50 +0000

I thought it was currently in the courts in USA as to whether you can/cant copywrite something made with AI.

By: I second that

I second that — Tue, 16 May 2023 01:06:37 +0000

Glad to see a creative company getting this much needed conversation started. What is everyone else thinking?

By: As a MJ User

As a MJ User — Mon, 15 May 2023 23:36:35 +0000

Ha ha ha ha. ‘Rather be nourishing the machine than sifting through its toilet.’ Bang on the money there.

By: Sydney

Sydney — Mon, 15 May 2023 23:32:32 +0000

Bravo. And very seriously, we -should- have a chat about A.I. before we use it endlessly pitching on new clients who then decide they don’t need nor want us anymore.

Unionise.