https://campaignbrief.com/new-alcohol-think-again-campaign-asks-whats-your-poison-via-303-mullenlowe/ Wed, 21 Jun 2023 01:38:00 +0000 hourly 1 https://wordpress.org/?v=5.1.1 https://campaignbrief.com/new-alcohol-think-again-campaign-asks-whats-your-poison-via-303-mullenlowe/#comment-871142 Wed, 14 Jun 2023 03:51:58 +0000 https://campaignbrief.com/?p=239499#comment-871142 The anti-tobacco campaigns that began in the 1970s took a similar stance, and also had years & years of scientific research and lobbying to be able to state was in now commonly understood. Tobacco is poisonous.
A poison is classified as something that leads to illness or death. Alcohol is a Group A carcinogen, which means it is proven to lead to cancer – just like tobacco & asbestos.

]]> https://campaignbrief.com/new-alcohol-think-again-campaign-asks-whats-your-poison-via-303-mullenlowe/#comment-869340 Fri, 09 Jun 2023 05:21:19 +0000 https://campaignbrief.com/?p=239499#comment-869340 All drugs and alcohol are poisons. It’s the body’s reaction to the poison that creates disorientation and that creates euphoria. Most people don’t realise that. In a perverse way Poison is Fun.

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