Comments on: Honda keeps mystery alive to promote all new Honda ZR-V in new campaign via Leo Burnett https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/ Wed, 21 Jun 2023 01:38:00 +0000 hourly 1 https://wordpress.org/?v=5.1.1 By: The power of dreams https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-871243 Wed, 14 Jun 2023 09:11:23 +0000 https://campaignbrief.com/?p=239525#comment-871243 Not to knock an average ad, but it’s a huge backward leap from this: https://www.youtube.com/watch?v=DifVAWeftzQ&

]]> By: fastcarz https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-871118 Wed, 14 Jun 2023 00:40:32 +0000 https://campaignbrief.com/?p=239525#comment-871118 I’d be upset if I was the client and only saw one still of the car in the driveway for the whole 30 seconds. Surely they could have worked out a way to show it being driven??

]]> By: @george https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-871116 Wed, 14 Jun 2023 00:23:41 +0000 https://campaignbrief.com/?p=239525#comment-871116 agree. sad that this is viewed as good direction these days

]]> By: Great ad https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-870594 Mon, 12 Jun 2023 07:44:12 +0000 https://campaignbrief.com/?p=239525#comment-870594 I really like this and well done team. Fresh for the category. Simple. For those who are confused, possibly too confused to work in our industry, it’s bloody obvious. Brief: This will make you look richer than you are. Leap: People will be wondering how you can afford such a car. It’s not rocket science. No need to pull down good work. 8.5/10.

]]> By: George https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-869704 Sat, 10 Jun 2023 04:30:50 +0000 https://campaignbrief.com/?p=239525#comment-869704 A few things confuse me.
Multiple obvious line gags rather than visual or performance humour.
Stunted direction and static shots without interesting art direction.
Question: who is this ad for? Who will want to watch it?

]]> By: Huh https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-869653 Fri, 09 Jun 2023 22:59:50 +0000 https://campaignbrief.com/?p=239525#comment-869653 “It just doesn’t make sense”

]]> By: Memeologist https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-869278 Fri, 09 Jun 2023 02:22:42 +0000 https://campaignbrief.com/?p=239525#comment-869278 Rippa. Love the writing especially.

]]> By: Nico https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-869265 Fri, 09 Jun 2023 01:50:04 +0000 https://campaignbrief.com/?p=239525#comment-869265 Different from ye olde spots driving around mountainous roads.
Good stuff Yianni!

]]> By: DK https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868930 Thu, 08 Jun 2023 06:39:16 +0000 https://campaignbrief.com/?p=239525#comment-868930 Nice work Amanda, Tim, Tommy and team. The lobster line delivery is perfect.

]]> By: bill https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868869 Thu, 08 Jun 2023 04:26:06 +0000 https://campaignbrief.com/?p=239525#comment-868869 Nice one Yianni!

]]> By: ilobit https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868854 Thu, 08 Jun 2023 03:06:07 +0000 https://campaignbrief.com/?p=239525#comment-868854 Fun and playful ad for Honda, love the lobster man

]]> By: X https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868853 Thu, 08 Jun 2023 02:55:55 +0000 https://campaignbrief.com/?p=239525#comment-868853 Most car ads are boring. This is not. Nice spot.

]]> By: derp https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868852 Thu, 08 Jun 2023 02:50:39 +0000 https://campaignbrief.com/?p=239525#comment-868852 You wont know who will drive it because with its eye-watering design, it’s nearly impossible to see anything beyond the tears of regret from anyone unfortunate enough to be caught behind the wheel.

]]> By: USP https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868847 Thu, 08 Jun 2023 02:19:28 +0000 https://campaignbrief.com/?p=239525#comment-868847 So the most amazing thing about this new car is you wont know who will drive it? Wow, solid strategy.

]]> By: Refreshing https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868846 Thu, 08 Jun 2023 02:15:32 +0000 https://campaignbrief.com/?p=239525#comment-868846 This is far better than most car ads.
Well done

]]> By: D. https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868844 Thu, 08 Jun 2023 01:45:19 +0000 https://campaignbrief.com/?p=239525#comment-868844 Very nice work. Classy.

]]> By: Ha! https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868843 Thu, 08 Jun 2023 01:28:55 +0000 https://campaignbrief.com/?p=239525#comment-868843 Who is this car for? Not even the manufacturer can say.

]]> By: Confused https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868839 Thu, 08 Jun 2023 01:21:02 +0000 https://campaignbrief.com/?p=239525#comment-868839 So driving a Honda ZR-V is bad? What is this ad trying to tell me?

]]> By: I guess… https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868836 Thu, 08 Jun 2023 01:12:52 +0000 https://campaignbrief.com/?p=239525#comment-868836 it’s an average ad.

]]> By: Mikey Rocks https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868834 Thu, 08 Jun 2023 01:09:02 +0000 https://campaignbrief.com/?p=239525#comment-868834 You better be giving away lobsters suits with these cars

]]> By: Pace https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868832 Thu, 08 Jun 2023 01:01:32 +0000 https://campaignbrief.com/?p=239525#comment-868832 Great work! The trifecta of “F’s”- fast, fun, fantastic.

]]> By: Kudos to director https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868831 Thu, 08 Jun 2023 00:57:19 +0000 https://campaignbrief.com/?p=239525#comment-868831 So-so script but nailed that execution.

]]> By: Mb https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comment-868820 Thu, 08 Jun 2023 00:03:06 +0000 https://campaignbrief.com/?p=239525#comment-868820 Heh. Cute.

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