Comments on: Coopers appoints Special as new creative agency following a competitive pitch process

By: Prince Charlie

Prince Charlie — Wed, 14 Jun 2023 07:35:56 +0000

Am I still relevant?

By: @Needs to be said

@Needs to be said — Mon, 12 Jun 2023 07:46:37 +0000

How good were the sales though? My favourite Coopers line was ‘If it’s not at your local, sell your house.’ I seem to remember that working quite well.

By: @Simple

@Simple — Thu, 08 Jun 2023 23:12:00 +0000

A) You know nothing about Pabst (they spending millions each year on marketing incl. advertising), and B) you know nothing about the beer category

By: Simple

Simple — Thu, 08 Jun 2023 14:53:43 +0000

Coopers should be like Pabst – no advertising is better than any advertising.
Anything that’s done for a brand like these just reeks of marketing tricks.

By: Needs to be said

Needs to be said — Thu, 08 Jun 2023 04:38:43 +0000

This brand is becoming one of those agency hoppers in the industry. Despite good work from previous agencies, they continue to shop around for ideas and services. Good luck to Special but I suspect the account will move within 3 years.

By: Congrats Special

Congrats Special — Thu, 08 Jun 2023 00:48:57 +0000

Great agency. Great beer. Tricky family.
Really curious to see the new work.