Comments on: Volkswagen responds to critics in new Amarok ‘Born from Tough Love’ campaign via DDB Sydney https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/ Wed, 21 Jun 2023 01:38:00 +0000 hourly 1 https://wordpress.org/?v=5.1.1 By: Alan from Volkswagen https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-871514 Thu, 15 Jun 2023 01:27:01 +0000 https://campaignbrief.com/?p=239696#comment-871514 @Built Ford Tough, Yeah alright mate. There’s no need to drop the F word. Seems like you have a lot of free time. Why don’t you do something more productive and take the All-New Amarok for a test drive. Alan from Volkswagen #BornFromToughLove

]]> By: Z https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-871485 Wed, 14 Jun 2023 23:57:26 +0000 https://campaignbrief.com/?p=239696#comment-871485 Well done Torrsi and Stephanie. You are stars.
Ignore the hate.

]]> By: I do 'not see' a problem here https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-871276 Wed, 14 Jun 2023 11:36:39 +0000 https://campaignbrief.com/?p=239696#comment-871276 https://www.bbc.com/news/business-47566898

]]> By: Thanks you beaut https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-871260 Wed, 14 Jun 2023 10:35:29 +0000 https://campaignbrief.com/?p=239696#comment-871260 You’re correct. If you don’t care about originality. Lots of smart people came up with this original idea years ago.

]]> By: House creative? https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-871257 Wed, 14 Jun 2023 10:13:04 +0000 https://campaignbrief.com/?p=239696#comment-871257 Everyone hates bankers. Let’s create the most hated ad in Origin’s history. Let’s create an ad where we…

]]> By: Well done https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-871250 Wed, 14 Jun 2023 09:45:53 +0000 https://campaignbrief.com/?p=239696#comment-871250 Have to hand it to anyone who works at DDB. McDonald’s, Volkwagen, Coles… must be brutal. Well done.

]]> By: You [beau]ute https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-871216 Wed, 14 Jun 2023 07:11:58 +0000 https://campaignbrief.com/?p=239696#comment-871216 Ignore the bile from the bitter trolls. Anonymity sure makes some people brave, doesn’t it? In my opinion, this will make audiences smile and prompt consideration for ute-buyers. It’s certainly funnier and has a more ambitious idea than most car ads, with good performances across the board. It also hits all the right beats and requisite shots – ie. driving on uneven terrain, overheard drone shot, tearing through mud, etc. Well done to all involved… and no, I have zero affiliation with anyone in the agency.

]]> By: I don't get it https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-870949 Tue, 13 Jun 2023 11:46:07 +0000 https://campaignbrief.com/?p=239696#comment-870949 Why the hate .. it’s a good ute?

]]> By: Are you serious? https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-870903 Tue, 13 Jun 2023 09:09:05 +0000 https://campaignbrief.com/?p=239696#comment-870903 How many times has this idea been done properly? Dominos probably the most famous. Such lazy work.

]]> By: @The year was 2014... https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-870869 Tue, 13 Jun 2023 07:33:32 +0000 https://campaignbrief.com/?p=239696#comment-870869 Snorted my laugh out loud (SMLOL). If ever there were a compelling case for a company rebrand…

]]> By: Amarok - Built in Argentina https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-870855 Tue, 13 Jun 2023 06:45:13 +0000 https://campaignbrief.com/?p=239696#comment-870855 That’s where all the best scientists ended up anyway

]]> By: Hair ruffles for all https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-870833 Tue, 13 Jun 2023 05:37:34 +0000 https://campaignbrief.com/?p=239696#comment-870833 Was ready to hate this but the mother-in-law made me lol.
Still yet to make anything remotely close to Naked Ute standard.

]]> By: The year was 2014 and the air was clean.... https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-870828 Tue, 13 Jun 2023 05:26:07 +0000 https://campaignbrief.com/?p=239696#comment-870828 Can think of two moments in VW history worse than this….but just two.

]]> By: Amarok 'n' Roll https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-870824 Tue, 13 Jun 2023 05:14:24 +0000 https://campaignbrief.com/?p=239696#comment-870824 Nice attention to detail with the Spotify playlist: https://open.spotify.com/playlist/0xXZ142CIeUqGcuv2ylh9B?si=d64b48cdd7b24dce

Incomplete without Van Halen’s Unchained and Ted Nugent’s Stranglehold, though. Where’s the resident Triple M listener when you need them?

]]> By: You are your worst critic https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-870797 Tue, 13 Jun 2023 03:38:23 +0000 https://campaignbrief.com/?p=239696#comment-870797 This ain’t it. Needs a deeper insight.

]]> By: Noiice https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-870781 Tue, 13 Jun 2023 02:08:08 +0000 https://campaignbrief.com/?p=239696#comment-870781 Noiice ‘show’ of social listening. Fun and engaging…

]]> By: Vfacts https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-870779 Tue, 13 Jun 2023 02:07:52 +0000 https://campaignbrief.com/?p=239696#comment-870779 Great advertising idea. Let’s see if it makes the Amarok outsell, I dunno, the SsangYong Musso.

]]> By: Built Ford Tough https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-870764 Tue, 13 Jun 2023 00:51:12 +0000 https://campaignbrief.com/?p=239696#comment-870764 I’m buying a Ranger

]]> By: Great stuff https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-870763 Tue, 13 Jun 2023 00:40:26 +0000 https://campaignbrief.com/?p=239696#comment-870763 Awesome work Torrisi and Steph

]]> By: hmmm https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-870760 Tue, 13 Jun 2023 00:25:49 +0000 https://campaignbrief.com/?p=239696#comment-870760 Notice they left out all the mean tweets about how VW’s cheating of emissions data will have affected literally tens of thousands of people through worsened air quality.

]]> By: So contrived https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comment-870758 Mon, 12 Jun 2023 23:56:29 +0000 https://campaignbrief.com/?p=239696#comment-870758 When there aren’t enough mean tweets, write your own fake ones.

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