Comments on: BabyLove encourages Aussies to rethink blue and pink in latest campaign via Communicado

By: Okay groomer

Okay groomer — Thu, 15 Jun 2023 22:53:31 +0000

Nope

By: KGB

KGB — Wed, 14 Jun 2023 17:35:50 +0000

@ My two cents

You’re on the money I think. This is a poorly executed campaign to try and differentiate from the market leader, Huggies, who has ‘girls’ and ‘boys’ nappies, which is likely BS from a design standpoint. It is also worth noting that many other brands only offer unisex nappies. Not as a statement about about gender, but because it is cheaper.

By: My two cents

My two cents — Wed, 14 Jun 2023 01:43:00 +0000

I think this idea falls in no mans land. It is making a (probably) true claim about the unnecessary marketing bollocks that goes into a lot of baby products. Is there THAT big a difference between nappies for boys and girls… probably not (yes i’m a parent). Where it falls a bit short for me is that it is then trying to elevate it to a broader conversation around breaking gender bias from a young age.

By: @Breaking down gener

@Breaking down gener — Tue, 13 Jun 2023 22:22:36 +0000

You're right, they should just stick with the internationally recognised or to identify what nappy to use.

By: Proud Dad to two girls

Proud Dad to two girls — Tue, 13 Jun 2023 12:42:19 +0000

I like this, but as someone expecting a little boy any day now, I’m hoping for an extra-large pocket in the front of his nappies. Maybe somewhere I can stuff a sock.

By: Chill Bill

Chill Bill — Tue, 13 Jun 2023 10:27:34 +0000

I’m sure this client once made a funny ad about pooing.

This one just smells funny.

By: Enough said

Enough said — Tue, 13 Jun 2023 10:21:14 +0000

Whilst you’re at it let’s look at tampons,
Sanitary pads, incontinence pads and underwear as well. Where is this non binary stuff going next?

By: Lol

Lol — Tue, 13 Jun 2023 07:55:49 +0000

Enjoy your boycott

By: Yeah…

Yeah… — Tue, 13 Jun 2023 07:54:10 +0000

We don’t do that anymore.

By: Breaking down gender

Breaking down gender — Tue, 13 Jun 2023 05:40:51 +0000

But still using the binary boy & girl. Nice

By: I don’t know about this

I don’t know about this — Tue, 13 Jun 2023 01:58:56 +0000

I’m so confused. I understand the concept but what is wrong with having nappies that are made to suit babies born with a penis and babies born with a vagina? This just feels like a money grab by Baby Love. Opportunistic. “Let’s make gender neutral nappies” because parents are already so confused about the whole gender bias thing, so this is yet another product that will guilt them into buying something that’s not necessary.

By: go woke go broke

go woke go broke — Tue, 13 Jun 2023 01:35:39 +0000

nup