Comments on: Mars is the appropriate reward for the little everyday achievements in new platform ‘For You Who Did That Thing You Did’ via Thinkerbell https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/ Wed, 21 Jun 2023 01:38:00 +0000 hourly 1 https://wordpress.org/?v=5.1.1 By: line https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-872561 Sun, 18 Jun 2023 02:36:06 +0000 https://campaignbrief.com/?p=239869#comment-872561 Love this line. The work is good. Great platform for everything.

]]> By: Sloppy https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-872306 Sat, 17 Jun 2023 04:47:34 +0000 https://campaignbrief.com/?p=239869#comment-872306 These better have been cheap

]]> By: Naya https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-872253 Fri, 16 Jun 2023 21:19:48 +0000 https://campaignbrief.com/?p=239869#comment-872253 Dont hate it don’t love it. The tag line is weird and kind of cool. The ads seem like they were directed by a client not an agency

]]> By: @old cd guy https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-872091 Fri, 16 Jun 2023 12:23:47 +0000 https://campaignbrief.com/?p=239869#comment-872091 You’re pretty much right contemporise a strong positioning with something (over time) that will be equally distinctive. It’s excellent

]]> By: Work Rest https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871996 Fri, 16 Jun 2023 07:56:28 +0000 https://campaignbrief.com/?p=239869#comment-871996 Not bad. Evolves the brand well and ticks a lot of boxes I’m sure Mars Wrigleys are needing ticked. Out of home is fun and this uses the space well

]]> By: For a hard earned thirst https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871988 Fri, 16 Jun 2023 07:18:04 +0000 https://campaignbrief.com/?p=239869#comment-871988 I’d rather have a VB.

]]> By: Mars https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871975 Fri, 16 Jun 2023 06:46:45 +0000 https://campaignbrief.com/?p=239869#comment-871975 Mars should shoot for the moon. This strategy boxes people in. Burn it to ashes.

]]> By: Sorry but https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871974 Fri, 16 Jun 2023 06:44:35 +0000 https://campaignbrief.com/?p=239869#comment-871974 This is just a hellish convoluted regurgitation of “have a mars”. Why?

]]> By: Essayer https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871970 Fri, 16 Jun 2023 06:33:19 +0000 https://campaignbrief.com/?p=239869#comment-871970 Horrendous.

I feel embarrassed for them.

Shocking production values. It’s like a student ad

]]> By: Ooph https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871924 Fri, 16 Jun 2023 03:44:40 +0000 https://campaignbrief.com/?p=239869#comment-871924 Quite flat. Radio VO flat, whole TV ad flat.

]]> By: I went away. https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871919 Fri, 16 Jun 2023 02:56:32 +0000 https://campaignbrief.com/?p=239869#comment-871919 I worked.
I rested.
I played.
And when I came back.
This was still crap.

]]> By: Old CD Guy https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871914 Fri, 16 Jun 2023 02:30:53 +0000 https://campaignbrief.com/?p=239869#comment-871914 Like much of the work out of Thinkerbell, this feels like they did a quick half job – and then, like the work itself, rewarded themselves with a Mars bar for making the ‘effort’. I’m old enough to remember the long-running Work, Rest and Play campaign and this new work seems like an attempt to translate and update that old line and strategy for a contemporary generation. Convince me I’m wrong on any part of what I just said.

]]> By: Phil https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871901 Fri, 16 Jun 2023 00:43:24 +0000 https://campaignbrief.com/?p=239869#comment-871901 Don’t mind the line but the TV is appalling.

]]> By: A.I https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871894 Fri, 16 Jun 2023 00:14:01 +0000 https://campaignbrief.com/?p=239869#comment-871894 Keep making generic content like this and I’ll soon be taking your job

]]> By: None of these things https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871883 Thu, 15 Jun 2023 23:37:08 +0000 https://campaignbrief.com/?p=239869#comment-871883 Are funny or interesting

]]> By: The thinking is good https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871880 Thu, 15 Jun 2023 23:25:00 +0000 https://campaignbrief.com/?p=239869#comment-871880 Execution not so good.

]]> By: Braun https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871877 Thu, 15 Jun 2023 23:13:41 +0000 https://campaignbrief.com/?p=239869#comment-871877 What’s with the pack shot in the poster. Looks like my electric shaver.

]]> By: Steve D https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871868 Thu, 15 Jun 2023 22:47:09 +0000 https://campaignbrief.com/?p=239869#comment-871868 The line is a fun long way of saying have a mars bar as a reward I think that’s quite clever. I also think the way you can create tactical ads for almost anything will give this campaign plenty of opportunities. Nice work.

]]> By: Long time listener first time caller https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871866 Thu, 15 Jun 2023 22:41:09 +0000 https://campaignbrief.com/?p=239869#comment-871866 Nah.

]]> By: Will https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871841 Thu, 15 Jun 2023 19:53:54 +0000 https://campaignbrief.com/?p=239869#comment-871841 Just so far removed from the product.
Worrying.
But it goes back to the strategy.
Unfortunately .

]]> By: Maybe it's just me https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871675 Thu, 15 Jun 2023 10:31:46 +0000 https://campaignbrief.com/?p=239869#comment-871675 On first viewing of the image, I thought it was a cheeseburger with way too much sauce

]]> By: Hello Love! https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871674 Thu, 15 Jun 2023 10:29:45 +0000 https://campaignbrief.com/?p=239869#comment-871674 …and the radio is the most flat!

]]> By: P.Nis https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871662 Thu, 15 Jun 2023 10:01:58 +0000 https://campaignbrief.com/?p=239869#comment-871662 Strategy and idea is awesome. Familiar scenario. Cient or production twats compromised the shite out of it.

]]> By: Why does the chocolate bar https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871658 Thu, 15 Jun 2023 09:46:35 +0000 https://campaignbrief.com/?p=239869#comment-871658 Look like a shaver?

]]> By: Stinks https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871638 Thu, 15 Jun 2023 08:31:14 +0000 https://campaignbrief.com/?p=239869#comment-871638 Of client

]]> By: Joe Biden https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871629 Thu, 15 Jun 2023 07:41:01 +0000 https://campaignbrief.com/?p=239869#comment-871629 On the cusp of being nice american humour, but feels a bit tired. I like the positioning and the outdoor work but the film looks good without the substance

]]> By: Almost good https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871611 Thu, 15 Jun 2023 06:36:32 +0000 https://campaignbrief.com/?p=239869#comment-871611 Go back to bed

]]> By: Look https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871606 Thu, 15 Jun 2023 06:28:29 +0000 https://campaignbrief.com/?p=239869#comment-871606 I never comment on this blog. But damn, this sucks….And you know what, I’m not blaming the creatives. This is strategy’s laziness. ‘Celebrate the small wins’ has literally been used over 12 million times. What an awesome client to have – A chocolate bar, and this is just boring af.

]]> By: shame https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871596 Thu, 15 Jun 2023 05:56:12 +0000 https://campaignbrief.com/?p=239869#comment-871596 Great idea, execution lets it down terribly.

]]> By: Mac https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comment-871579 Thu, 15 Jun 2023 04:57:00 +0000 https://campaignbrief.com/?p=239869#comment-871579 Having a good idea then executing it like shit is a thing. Have a Mars.

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