https://campaignbrief.com/howatsoncompany-chep-and-wunderman-thompson-benelux-sydney-lead-the-aussie-pack-at-finalist-stage-of-cannes-direct-lions/ Wed, 21 Jun 2023 01:38:00 +0000 hourly 1 https://wordpress.org/?v=5.1.1 https://campaignbrief.com/howatsoncompany-chep-and-wunderman-thompson-benelux-sydney-lead-the-aussie-pack-at-finalist-stage-of-cannes-direct-lions/#comment-872839 Mon, 19 Jun 2023 02:02:29 +0000 https://campaignbrief.com/?p=240009#comment-872839 …and it’s not a ‘comprehensive documentation’ if part of the documentation isn’t documentation at all
– but an Ai generated image that may or may not be an accurate reflection of a story that may, or may
not be true.
[P.S. Im not disputing the horrors faced by many refugees – but ‘making things up’ does little to help
their cause].

]]> https://campaignbrief.com/howatsoncompany-chep-and-wunderman-thompson-benelux-sydney-lead-the-aussie-pack-at-finalist-stage-of-cannes-direct-lions/#comment-872822 Sun, 18 Jun 2023 23:42:04 +0000 https://campaignbrief.com/?p=240009#comment-872822 This is a very well put together piece of work – can’t argue about that.
However, I’d argue that it’s bordering on deceit.
You say ‘visualised’, I’d say ‘dramatised’.
You say ‘visualised’, I’d say ‘made-up’ images deliberately designed to appear as if real images to support
stories, which may, or may not be true.
Serious subjects like the plight of refugees and off-shore processing require serious responses.
In my opinion, to use artificial intelligence to support something you portray as the truth does the issue
no favours and is exactly what Ai shouldn’t be used for.

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