Comments on: Guinness Brewery of Meteorology launches for optimal drinking conditions this winter in newly launched campaign via Thinkerbell https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/ Wed, 21 Jun 2023 01:38:00 +0000 hourly 1 https://wordpress.org/?v=5.1.1 By: Falls at the finish line https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-873315 Tue, 20 Jun 2023 10:45:29 +0000 https://campaignbrief.com/?p=240106#comment-873315 Tried the voucher out a few times and it’s pretty clear vendors weren’t engaged in this. The price preloaded on the voucher isn’t matching what pubs are charging for a pint or they have no idea about the promotion at all. Good to see a campaign that isn’t centred around St.Patrick’s day, but the voucher is unusable unless the pint is under $15 (and we all know it’s blasphemy to order a schooner of Guinness)

]]> By: Pour form! https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-873197 Tue, 20 Jun 2023 04:11:51 +0000 https://campaignbrief.com/?p=240106#comment-873197 “Unfortunately our allocation of free pints has been reached today.”

]]> By: Jamie https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-873192 Tue, 20 Jun 2023 03:56:51 +0000 https://campaignbrief.com/?p=240106#comment-873192 They most definitely ran it last year (though possibly under a different name), because I got myself a delicious free pint then too.

]]> By: Busting https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-873144 Mon, 19 Jun 2023 22:41:51 +0000 https://campaignbrief.com/?p=240106#comment-873144 Colin looks like he needs to break the seal

]]> By: Balanced opinion https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-873027 Mon, 19 Jun 2023 12:47:25 +0000 https://campaignbrief.com/?p=240106#comment-873027 Strategically it’s sound-ish. The problem is Guinness is served cold and winter is perfect for semi-warm stout and porter. That said, what’s wrong with trying to own a season other than St Pat’s day? You’re not going to smash a Guinness in 40º heat. Unless you’re Irish, Guinness is now absolutely irrelevant in Australian bars, and they’ve never quite perfected drinking Guinness at home. Scrap that, if you’re Irish it’s totally irrelevant in Australian bars, cause it tastes like your aunt’s tit. Comparing this ad to brilliant brand campaigns like ‘good things come to those who wait’ is not right for what the brand needs here. The issue is, since craft beers started taking up ‘the Guinness tap’ (remember when you only had 3 beers to choose between?) it’s not on the consideration list. So you can’t just bang out a brilliant brand campaign, you have to give Aussies a reason to even consider it. A very tough ask and a long way to say, well, hats off. This is a decent start and I hope it works. Two shamrocks out of four. Jaysus, have you changed the taps since St Pats day? This taste like my aunt’s…

]]> By: @guys https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872922 Mon, 19 Jun 2023 07:28:29 +0000 https://campaignbrief.com/?p=240106#comment-872922 It’s a lazy creative idea for one of the worlds most iconic brands that they have chosen to PR on an advertising blog.

Put shit up, get shit responses

]]> By: @When it pains it roars says... https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872903 Mon, 19 Jun 2023 06:39:33 +0000 https://campaignbrief.com/?p=240106#comment-872903 You may be right.

I feel like I heard a radio ad for this idea last winter.

It’s Deja Brew.

]]> By: Guys.... https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872897 Mon, 19 Jun 2023 06:25:13 +0000 https://campaignbrief.com/?p=240106#comment-872897 It’s free Guinness when the weather is cold in Winter….get over all your hang ups and suck down the free, creamy goodness

]]> By: Lipton Ice Tea https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872885 Mon, 19 Jun 2023 05:41:19 +0000 https://campaignbrief.com/?p=240106#comment-872885 We did it better

]]> By: Beast https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872881 Mon, 19 Jun 2023 05:27:59 +0000 https://campaignbrief.com/?p=240106#comment-872881 I have been thrashing this promo. Delicious

]]> By: Ben https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872875 Mon, 19 Jun 2023 05:09:20 +0000 https://campaignbrief.com/?p=240106#comment-872875 Wait, so I should wait for the right weather before I drink it?

Or is it award season weather it predicts.

]]> By: We've been here before... https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872872 Mon, 19 Jun 2023 04:53:03 +0000 https://campaignbrief.com/?p=240106#comment-872872 https://havasblvd.com/ux-portfolio/sydney-beer-co/

]]> By: When it pains it roars https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872855 Mon, 19 Jun 2023 03:58:41 +0000 https://campaignbrief.com/?p=240106#comment-872855 Did TB run this campaign, idea and promo last year, or did they just give it a new name this year and PR it?

]]> By: Worth the wait? https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872850 Mon, 19 Jun 2023 03:41:15 +0000 https://campaignbrief.com/?p=240106#comment-872850 How very unoriginal

]]> By: Sydneysider https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872846 Mon, 19 Jun 2023 03:25:54 +0000 https://campaignbrief.com/?p=240106#comment-872846 The website thinks im in Perth.

]]> By: @Essayer https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872838 Mon, 19 Jun 2023 01:57:54 +0000 https://campaignbrief.com/?p=240106#comment-872838 Cheer up, mate – it’s FREE Guinness! That’s heaps better than cheap.

]]> By: Upcycle https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872837 Mon, 19 Jun 2023 01:57:37 +0000 https://campaignbrief.com/?p=240106#comment-872837 At least you got to recycle those Binge-wear PJs

]]> By: Coopers https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872834 Mon, 19 Jun 2023 01:25:36 +0000 https://campaignbrief.com/?p=240106#comment-872834 “When it rains it pours.”

]]> By: We're a peak wank fest and de ja vu https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872833 Mon, 19 Jun 2023 01:02:03 +0000 https://campaignbrief.com/?p=240106#comment-872833 Where the same ideas are being repurposed and reused – temp drops, rent goes up promos.

]]> By: Essayer https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872832 Mon, 19 Jun 2023 00:51:43 +0000 https://campaignbrief.com/?p=240106#comment-872832 This is worse than the Mars stuff if that’s possible. Why does it look so cheap?

]]> By: When it Rains it Pours https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872831 Mon, 19 Jun 2023 00:44:40 +0000 https://campaignbrief.com/?p=240106#comment-872831 Free pint of Guinness when it rains. Been done before…With a much better name.

]]> By: Murphys - When it rains it pours https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872829 Mon, 19 Jun 2023 00:40:06 +0000 https://campaignbrief.com/?p=240106#comment-872829 https://www.adforum.com/creative-work/ad/player/34487639/murphys-when-it-rains-it-pours/murphys-irish-stout

]]> By: Irishman in Aus https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872827 Mon, 19 Jun 2023 00:10:33 +0000 https://campaignbrief.com/?p=240106#comment-872827 It’s certainly no ‘Good things come to those who wait’. Or even ‘made of more’.

]]> By: nice https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comment-872825 Mon, 19 Jun 2023 00:02:16 +0000 https://campaignbrief.com/?p=240106#comment-872825 Clever idea for Guiness.

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