Opinion – Campaign Brief https://campaignbrief.com Wed, 21 Jun 2023 01:52:04 +0000 en-AU hourly 1 https://wordpress.org/?v=5.1.1 https://asset-cdn.campaignbrief.com/wp-content/uploads/2019/03/06100736/cropped-cb_cap-32x32.png Opinion – Campaign Brief https://campaignbrief.com 32 32 Rose Herceg’s Cannes Diary #1 https://campaignbrief.com/rose-hercegs-cannes-diary-1/ https://campaignbrief.com/rose-hercegs-cannes-diary-1/#respond Tue, 20 Jun 2023 09:26:02 +0000 https://campaignbrief.com/?p=240469 https://campaignbrief.com/rose-hercegs-cannes-diary-1/feed/ 0 Cam Blackley: Audio Lions 2024 for the win? Sounds like a plan https://campaignbrief.com/cam-blackley-audio-lions-2024-for-the-win-sounds-like-a-plan/ https://campaignbrief.com/cam-blackley-audio-lions-2024-for-the-win-sounds-like-a-plan/#comments Tue, 20 Jun 2023 04:22:37 +0000 https://campaignbrief.com/?p=240388 https://campaignbrief.com/cam-blackley-audio-lions-2024-for-the-win-sounds-like-a-plan/feed/ 5 Damon Stapleton: Advertising. Everything is going to change. And it won’t. https://campaignbrief.com/damon-stapleton-advertising-everything-is-going-to-change-and-it-wont/ https://campaignbrief.com/damon-stapleton-advertising-everything-is-going-to-change-and-it-wont/#comments Mon, 12 Jun 2023 03:10:33 +0000 https://campaignbrief.com/?p=239685 https://campaignbrief.com/damon-stapleton-advertising-everything-is-going-to-change-and-it-wont/feed/ 1 John Ilian: Wordsmithing https://campaignbrief.com/john-ilian-wordsmithing/ https://campaignbrief.com/john-ilian-wordsmithing/#comments Thu, 08 Jun 2023 06:34:56 +0000 https://campaignbrief.com/?p=239588 https://campaignbrief.com/john-ilian-wordsmithing/feed/ 1 The General Store CCO Marcus Tesoriero – Judging PR at D&AD: does the idea remain King? https://campaignbrief.com/marcus-tesoriero-judging-pr-at-d-does-the-idea-remain-king/ https://campaignbrief.com/marcus-tesoriero-judging-pr-at-d-does-the-idea-remain-king/#comments Thu, 01 Jun 2023 01:10:25 +0000 https://campaignbrief.com/?p=239127 https://campaignbrief.com/marcus-tesoriero-judging-pr-at-d-does-the-idea-remain-king/feed/ 15 We need to talk about A.I. https://campaignbrief.com/we-need-to-talk-about-a-i/ https://campaignbrief.com/we-need-to-talk-about-a-i/#comments Mon, 15 May 2023 23:00:29 +0000 https://campaignbrief.com/?p=238216 https://campaignbrief.com/we-need-to-talk-about-a-i/feed/ 31 Matt Hallett: Bing and ChatGPT – A path to ‘smarter’ targeted ads with first-party data? https://campaignbrief.com/matt-hallett-bing-and-chatgpt-a-path-to-smarter-targeted-ads-with-first-party-data/ https://campaignbrief.com/matt-hallett-bing-and-chatgpt-a-path-to-smarter-targeted-ads-with-first-party-data/#respond Mon, 08 May 2023 23:30:57 +0000 https://campaignbrief.com/?p=237814 https://campaignbrief.com/matt-hallett-bing-and-chatgpt-a-path-to-smarter-targeted-ads-with-first-party-data/feed/ 0 Damon Stapleton: Creativity. The value of f#####g around https://campaignbrief.com/damon-stapleton-creativity-the-value-of-fg-around/ https://campaignbrief.com/damon-stapleton-creativity-the-value-of-fg-around/#comments Tue, 25 Apr 2023 03:15:43 +0000 https://campaignbrief.com/damon-stapleton-creativity-the-value-of-fg-around/ https://campaignbrief.com/damon-stapleton-creativity-the-value-of-fg-around/feed/ 3 Zosia Kilpatrick: Tapping into the unconscious of the collective consciousness https://campaignbrief.com/zosia-kilpatrick-tapping-into-the-unconscious-of-the-collective-consciousness/ https://campaignbrief.com/zosia-kilpatrick-tapping-into-the-unconscious-of-the-collective-consciousness/#comments Tue, 25 Apr 2023 03:10:46 +0000 https://campaignbrief.com/?p=236950 https://campaignbrief.com/zosia-kilpatrick-tapping-into-the-unconscious-of-the-collective-consciousness/feed/ 2 Marcus Tesoriero: No poolside junket – What it’s really like to judge The One Show https://campaignbrief.com/marcus-tesoriero-no-poolside-junket-what-its-really-like-to-judge-the-one-show/ https://campaignbrief.com/marcus-tesoriero-no-poolside-junket-what-its-really-like-to-judge-the-one-show/#comments Wed, 05 Apr 2023 01:44:31 +0000 https://campaignbrief.com/?p=235894 https://campaignbrief.com/marcus-tesoriero-no-poolside-junket-what-its-really-like-to-judge-the-one-show/feed/ 2 Adfest 2023 Diary: Laura Geagea, Regional Managing Director, Sweetshop China, Asia MENA https://campaignbrief.com/adfest-2023-diary-laura-geagea-regional-managing-director-sweetshop-china-asia-mena/ https://campaignbrief.com/adfest-2023-diary-laura-geagea-regional-managing-director-sweetshop-china-asia-mena/#respond Tue, 04 Apr 2023 00:40:19 +0000 https://campaignbrief.com/?p=235751 https://campaignbrief.com/adfest-2023-diary-laura-geagea-regional-managing-director-sweetshop-china-asia-mena/feed/ 0 Ryan Jordan ~ fresh from SXSW in Austin, Texas: AI – The good, the bad and the ugly https://campaignbrief.com/ryan-jordan-ai-the-good-the-bad-and-the-ugly/ https://campaignbrief.com/ryan-jordan-ai-the-good-the-bad-and-the-ugly/#respond Wed, 29 Mar 2023 00:07:31 +0000 https://campaignbrief.com/ryan-jordan-ai-the-good-the-bad-and-the-ugly/ https://campaignbrief.com/ryan-jordan-ai-the-good-the-bad-and-the-ugly/feed/ 0 Bestads Six of the Best Reviewed by Luissandro Del Gobbo, Chief Creative Officer, Havas, Milan https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-luissandro-del-gobbo-chief-creative-officer-havas-milan/ https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-luissandro-del-gobbo-chief-creative-officer-havas-milan/#respond Mon, 20 Mar 2023 23:33:43 +0000 https://campaignbrief.com/?p=234977 https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-luissandro-del-gobbo-chief-creative-officer-havas-milan/feed/ 0 Loz Maneschi’s SXSW Diary #1 https://campaignbrief.com/loz-maneschis-sxsw-diary-1/ https://campaignbrief.com/loz-maneschis-sxsw-diary-1/#respond Wed, 15 Mar 2023 23:12:55 +0000 https://campaignbrief.com/?p=234724 https://campaignbrief.com/loz-maneschis-sxsw-diary-1/feed/ 0 Bestads Six of the Best Reviewed by Andre Sallowicz, Creative Partner, AMV BBDO, London https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-andre-sallowicz-creative-partner-amv-bbdo-london/ https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-andre-sallowicz-creative-partner-amv-bbdo-london/#respond Tue, 14 Mar 2023 00:40:32 +0000 https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-andre-sallowicz-creative-partner-amv-bbdo-london/ https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-andre-sallowicz-creative-partner-amv-bbdo-london/feed/ 0 Damon Stapleton: Creativity. The Banshees of Ed Sheeran. https://campaignbrief.com/damon-stapleton-creativity-the-banshees-of-ed-sheeran/ https://campaignbrief.com/damon-stapleton-creativity-the-banshees-of-ed-sheeran/#comments Mon, 13 Mar 2023 23:59:47 +0000 https://campaignbrief.com/damon-stapleton-creativity-the-banshees-of-ed-sheeran/ https://campaignbrief.com/damon-stapleton-creativity-the-banshees-of-ed-sheeran/feed/ 1 RUN CCO Raymond McKay’s Spikes Asia wrap-up https://campaignbrief.com/run-cco-raymond-mckays-spikes-asia-wrap-up/ https://campaignbrief.com/run-cco-raymond-mckays-spikes-asia-wrap-up/#respond Wed, 08 Mar 2023 23:39:26 +0000 https://campaignbrief.com/run-cco-raymond-mckays-spikes-asia-wrap-up/ https://campaignbrief.com/run-cco-raymond-mckays-spikes-asia-wrap-up/feed/ 0 What does IWD mean today? https://campaignbrief.com/what-does-iwd-mean-today/ https://campaignbrief.com/what-does-iwd-mean-today/#respond Wed, 08 Mar 2023 00:48:26 +0000 https://campaignbrief.com/?p=234298 https://campaignbrief.com/what-does-iwd-mean-today/feed/ 0 Bestads Six of the Best Reviewed by Bec Matlioski, Associate Creative Director, McCann New York https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-bec-matlioski-associate-creative-director-mccann-new-york/ https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-bec-matlioski-associate-creative-director-mccann-new-york/#respond Tue, 07 Mar 2023 02:55:11 +0000 https://campaignbrief.com/?p=234234 https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-bec-matlioski-associate-creative-director-mccann-new-york/feed/ 0 Jonathan Kneebone: Not All Awards Are Created Equal https://campaignbrief.com/jonathan-kneebone-not-all-awards-are-created-equal/ https://campaignbrief.com/jonathan-kneebone-not-all-awards-are-created-equal/#comments Thu, 02 Mar 2023 23:20:04 +0000 https://campaignbrief.com/?p=234066 https://campaignbrief.com/jonathan-kneebone-not-all-awards-are-created-equal/feed/ 9 ANDY FLEMMING, REN AI SSANCE MAN WRITES FOR CAMP AI GN BRIEF https://campaignbrief.com/andy-flemming-ren-ai-ssance-man-writes-for-camp-ai-gn-brief/ https://campaignbrief.com/andy-flemming-ren-ai-ssance-man-writes-for-camp-ai-gn-brief/#comments Wed, 01 Mar 2023 22:27:04 +0000 https://campaignbrief.com/?p=233984 https://campaignbrief.com/andy-flemming-ren-ai-ssance-man-writes-for-camp-ai-gn-brief/feed/ 12 Bestads Six of the Best Reviewed by Ryan Barkhuizen, Group CD, VMLY&R, Kansas City https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-ryan-barkhuizen-group-cd-vmlyr-kansas-city/ https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-ryan-barkhuizen-group-cd-vmlyr-kansas-city/#respond Mon, 27 Feb 2023 23:15:24 +0000 https://campaignbrief.com/?p=233825 https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-ryan-barkhuizen-group-cd-vmlyr-kansas-city/feed/ 0 Damon Stapleton: Advertising. The thing that is more important than a hundred answers. https://campaignbrief.com/damon-stapleton-advertising-the-thing-that-is-more-important-than-a-100-answers/ https://campaignbrief.com/damon-stapleton-advertising-the-thing-that-is-more-important-than-a-100-answers/#respond Mon, 27 Feb 2023 00:00:08 +0000 https://campaignbrief.com/damon-stapleton-advertising-the-thing-that-is-more-important-than-a-100-answers/ https://campaignbrief.com/damon-stapleton-advertising-the-thing-that-is-more-important-than-a-100-answers/feed/ 0 David Kennedy: Super Bowl. More like celebrity hole. https://campaignbrief.com/david-kennedy-super-bowl-more-like-celebrity-hole/ https://campaignbrief.com/david-kennedy-super-bowl-more-like-celebrity-hole/#comments Mon, 13 Feb 2023 11:52:30 +0000 https://campaignbrief.com/?p=233044 https://campaignbrief.com/david-kennedy-super-bowl-more-like-celebrity-hole/feed/ 2 Jade Manning and Vince Osmond: Super Bowl 2023 – an expensive reminder that there is no formula for great ads https://campaignbrief.com/jade-manning-and-vince-osmond-super-bowl-2023-an-expensive-reminder-that-there-is-no-formula-for-great-ads/ https://campaignbrief.com/jade-manning-and-vince-osmond-super-bowl-2023-an-expensive-reminder-that-there-is-no-formula-for-great-ads/#comments Mon, 13 Feb 2023 00:34:13 +0000 https://campaignbrief.com/?p=233021 https://campaignbrief.com/jade-manning-and-vince-osmond-super-bowl-2023-an-expensive-reminder-that-there-is-no-formula-for-great-ads/feed/ 9 Damon Stapleton: Creativity. The glitch is not the matrix. https://campaignbrief.com/damon-stapleton-creativity-the-glitch-is-not-the-matrix/ https://campaignbrief.com/damon-stapleton-creativity-the-glitch-is-not-the-matrix/#respond Mon, 06 Feb 2023 02:32:30 +0000 https://campaignbrief.com/damon-stapleton-creativity-the-glitch-is-not-the-matrix/ https://campaignbrief.com/damon-stapleton-creativity-the-glitch-is-not-the-matrix/feed/ 0 Bestads Six of the Best Reviewed by Linda Knight, Chief Creative Officer, Observatory, Los Angeles https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-linda-knight-chief-creative-officer-observatory-los-angeles-2/ https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-linda-knight-chief-creative-officer-observatory-los-angeles-2/#respond Thu, 02 Feb 2023 02:10:29 +0000 https://campaignbrief.com/?p=232463 https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-linda-knight-chief-creative-officer-observatory-los-angeles-2/feed/ 0 ABInBev’s Draftline named the inaugural 2022 In-House Company Of The Year at LIA https://campaignbrief.com/abinbevs-draftline-named-the-inaugural-2022-in-house-company-of-the-year-at-lia/ https://campaignbrief.com/abinbevs-draftline-named-the-inaugural-2022-in-house-company-of-the-year-at-lia/#respond Thu, 02 Feb 2023 01:41:48 +0000 https://campaignbrief.com/abinbevs-draftline-named-the-inaugural-2022-in-house-company-of-the-year-at-lia/ https://campaignbrief.com/abinbevs-draftline-named-the-inaugural-2022-in-house-company-of-the-year-at-lia/feed/ 0 Amberlea Henriques: Jobs of the Future https://campaignbrief.com/amberlea-henriques-jobs-of-the-future/ https://campaignbrief.com/amberlea-henriques-jobs-of-the-future/#respond Mon, 16 Jan 2023 22:50:59 +0000 https://campaignbrief.com/?p=231884 https://campaignbrief.com/amberlea-henriques-jobs-of-the-future/feed/ 0 Bestads Six of the Best Reviewed by Juan Pablo Valencia, regional creative advisor, FCB Artgroup https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-juan-pablo-valencia-regional-creative-advisor-fcb-artgroup-3/ https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-juan-pablo-valencia-regional-creative-advisor-fcb-artgroup-3/#respond Tue, 20 Dec 2022 00:44:57 +0000 https://campaignbrief.com/?p=231515 https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-juan-pablo-valencia-regional-creative-advisor-fcb-artgroup-3/feed/ 0