Campaigns – Campaign Brief https://campaignbrief.com Wed, 21 Jun 2023 01:52:04 +0000 en-AU hourly 1 https://wordpress.org/?v=5.1.1 https://asset-cdn.campaignbrief.com/wp-content/uploads/2019/03/06100736/cropped-cb_cap-32x32.png Campaigns – Campaign Brief https://campaignbrief.com 32 32 XXXX launches new 3-D OOH formats supporting its ‘Pride in their Origin’ campaign via UM https://campaignbrief.com/xxxx-launches-new-3-d-ooh-formats-supporting-its-pride-in-their-origin-campaign-via-um/ https://campaignbrief.com/xxxx-launches-new-3-d-ooh-formats-supporting-its-pride-in-their-origin-campaign-via-um/#respond Tue, 20 Jun 2023 23:25:52 +0000 https://campaignbrief.com/?p=240562 https://campaignbrief.com/xxxx-launches-new-3-d-ooh-formats-supporting-its-pride-in-their-origin-campaign-via-um/feed/ 0 GMSV introduces revolutionary off-road vehicle Silverado ZR2 in new campaign via MBCS https://campaignbrief.com/gmsv-introduces-revolutionary-off-road-vehicle-silverado-zr2-in-new-campaign-via-mbcs/ https://campaignbrief.com/gmsv-introduces-revolutionary-off-road-vehicle-silverado-zr2-in-new-campaign-via-mbcs/#comments Tue, 20 Jun 2023 01:22:36 +0000 https://campaignbrief.com/?p=240270 https://campaignbrief.com/gmsv-introduces-revolutionary-off-road-vehicle-silverado-zr2-in-new-campaign-via-mbcs/feed/ 1 New Zealand showcases world’s most beautiful game in new Tourism NZ campaign via Special https://campaignbrief.com/new-zealand-showcases-worlds-most-beautiful-game-in-new-tourism-nz-campaign-via-special/ https://campaignbrief.com/new-zealand-showcases-worlds-most-beautiful-game-in-new-tourism-nz-campaign-via-special/#comments Tue, 20 Jun 2023 00:47:13 +0000 https://campaignbrief.com/new-zealand-showcases-worlds-most-beautiful-game-in-new-tourism-nz-campaign-via-special/ https://campaignbrief.com/new-zealand-showcases-worlds-most-beautiful-game-in-new-tourism-nz-campaign-via-special/feed/ 3 MILO encourages a new generation to ‘Mix It Up’ in latest campaign via Ogilvy Sydney https://campaignbrief.com/milo-encourages-a-new-generation-to-mix-it-up-in-latest-campaign-via-ogilvy-sydney/ https://campaignbrief.com/milo-encourages-a-new-generation-to-mix-it-up-in-latest-campaign-via-ogilvy-sydney/#comments Tue, 20 Jun 2023 00:23:13 +0000 https://campaignbrief.com/?p=240263 https://campaignbrief.com/milo-encourages-a-new-generation-to-mix-it-up-in-latest-campaign-via-ogilvy-sydney/feed/ 2 Michael Bublé in sparkling water for defacing cans of bubly in campaign from PepsiCo via Eleven https://campaignbrief.com/michael-buble-in-sparkling-water-for-defacing-cans-of-bubly-in-campaign-from-pepsico-via-eleven/ https://campaignbrief.com/michael-buble-in-sparkling-water-for-defacing-cans-of-bubly-in-campaign-from-pepsico-via-eleven/#comments Tue, 20 Jun 2023 00:00:05 +0000 https://campaignbrief.com/?p=240253 https://campaignbrief.com/michael-buble-in-sparkling-water-for-defacing-cans-of-bubly-in-campaign-from-pepsico-via-eleven/feed/ 1 Marcel returns to Cannes now that’s it’s ‘OK to talk about AI’; launches campaign for 6th b’day https://campaignbrief.com/marcel-returns-to-cannes-now-thats-its-ok-to-talk-about-ai-launches-campaign-for-6th-bday/ https://campaignbrief.com/marcel-returns-to-cannes-now-thats-its-ok-to-talk-about-ai-launches-campaign-for-6th-bday/#comments Mon, 19 Jun 2023 13:05:36 +0000 https://campaignbrief.com/?p=240220 https://campaignbrief.com/marcel-returns-to-cannes-now-thats-its-ok-to-talk-about-ai-launches-campaign-for-6th-bday/feed/ 1 The Portfolio Project launches Creative Foundations in Australia and unveils new campaign https://campaignbrief.com/the-portfolio-project-launches-creative-foundations-in-australia-and-unveils-new-campaign/ https://campaignbrief.com/the-portfolio-project-launches-creative-foundations-in-australia-and-unveils-new-campaign/#respond Mon, 19 Jun 2023 02:22:59 +0000 https://campaignbrief.com/?p=240151 https://campaignbrief.com/the-portfolio-project-launches-creative-foundations-in-australia-and-unveils-new-campaign/feed/ 0 Guinness Brewery of Meteorology launches for optimal drinking conditions this winter in newly launched campaign via Thinkerbell https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/ https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/#comments Sun, 18 Jun 2023 23:10:35 +0000 https://campaignbrief.com/?p=240106 https://campaignbrief.com/guinness-brewery-of-meteorology-launches-for-optimal-drinking-conditions-this-winter-in-newly-launched-campaign-via-thinkerbell/feed/ 24 Real residents and aged care staff take the spotlight in St Vincent Care’s new campaign https://campaignbrief.com/real-residents-and-aged-care-staff-take-the-spotlight-in-st-vincent-cares-new-campaign/ https://campaignbrief.com/real-residents-and-aged-care-staff-take-the-spotlight-in-st-vincent-cares-new-campaign/#respond Fri, 16 Jun 2023 02:45:41 +0000 https://campaignbrief.com/?p=239939 https://campaignbrief.com/real-residents-and-aged-care-staff-take-the-spotlight-in-st-vincent-cares-new-campaign/feed/ 0 Slite targets content creators in debut brand campaign ‘Create Brighter Content’ https://campaignbrief.com/slite-targets-content-creators-in-debut-brand-campaign-create-brighter-content/ https://campaignbrief.com/slite-targets-content-creators-in-debut-brand-campaign-create-brighter-content/#comments Fri, 16 Jun 2023 02:40:11 +0000 https://campaignbrief.com/?p=239959 https://campaignbrief.com/slite-targets-content-creators-in-debut-brand-campaign-create-brighter-content/feed/ 1 CHEP and The Monkeys make Leo Burnett’s highly anticipated Cannes predictions list https://campaignbrief.com/chep-and-the-monkeys-make-leo-burnetts-highly-anticipated-cannes-predictions-list/ https://campaignbrief.com/chep-and-the-monkeys-make-leo-burnetts-highly-anticipated-cannes-predictions-list/#respond Fri, 16 Jun 2023 02:07:08 +0000 https://campaignbrief.com/?p=239951 https://campaignbrief.com/chep-and-the-monkeys-make-leo-burnetts-highly-anticipated-cannes-predictions-list/feed/ 0 Funlab embraces horrid reality of AI-generated video to show the horrid reality of office parties in new campaign via DDB Group Melbourne https://campaignbrief.com/funlab-embraces-horrid-reality-of-ai-generated-video-to-show-the-horrid-reality-of-office-parties-in-new-campaign-via-ddb-group-melbourne/ https://campaignbrief.com/funlab-embraces-horrid-reality-of-ai-generated-video-to-show-the-horrid-reality-of-office-parties-in-new-campaign-via-ddb-group-melbourne/#comments Thu, 15 Jun 2023 23:23:40 +0000 https://campaignbrief.com/?p=239933 https://campaignbrief.com/funlab-embraces-horrid-reality-of-ai-generated-video-to-show-the-horrid-reality-of-office-parties-in-new-campaign-via-ddb-group-melbourne/feed/ 7 Spirit Super urges Aussies ‘Don’t Be Super Stupid’ in new campaign via Common Ventures   https://campaignbrief.com/spirit-super-urges-aussies-dont-be-super-stupid-in-new-campaign-via-common-ventures/ https://campaignbrief.com/spirit-super-urges-aussies-dont-be-super-stupid-in-new-campaign-via-common-ventures/#comments Wed, 14 Jun 2023 23:49:18 +0000 https://campaignbrief.com/?p=239889 https://campaignbrief.com/spirit-super-urges-aussies-dont-be-super-stupid-in-new-campaign-via-common-ventures/feed/ 5 Mars is the appropriate reward for the little everyday achievements in new platform ‘For You Who Did That Thing You Did’ via Thinkerbell https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/ https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/#comments Wed, 14 Jun 2023 23:40:05 +0000 https://campaignbrief.com/?p=239869 https://campaignbrief.com/mars-is-the-appropriate-reward-for-the-little-everyday-achievements-in-new-platform-for-you-who-did-that-thing-you-did-via-thinkerbell/feed/ 42 The Great Barrier Reef Legacy launches new campaign to raise funds for The Forever Reef Project via M&C Saatchi Group https://campaignbrief.com/the-great-barrier-reef-legacy-launches-new-campaign-to-raise-funds-for-the-forever-reef-project-via-mc-saatchi-group/ https://campaignbrief.com/the-great-barrier-reef-legacy-launches-new-campaign-to-raise-funds-for-the-forever-reef-project-via-mc-saatchi-group/#comments Wed, 14 Jun 2023 23:20:26 +0000 https://campaignbrief.com/?p=239862 https://campaignbrief.com/the-great-barrier-reef-legacy-launches-new-campaign-to-raise-funds-for-the-forever-reef-project-via-mc-saatchi-group/feed/ 5 Bestads Six of the Best Reviewed by Guy Bradbury, creative partner, M&C Saatchi, London https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-guy-bradbury-creative-partner-mc-saatchi-london/ https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-guy-bradbury-creative-partner-mc-saatchi-london/#respond Wed, 14 Jun 2023 00:41:54 +0000 https://campaignbrief.com/?p=239810 https://campaignbrief.com/bestads-six-of-the-best-reviewed-by-guy-bradbury-creative-partner-mc-saatchi-london/feed/ 0 Grubs reunite with long-lost skipper in Sportsbet’s latest drama-filled campaign https://campaignbrief.com/grubs-reunite-with-long-lost-skipper-in-sportsbets-latest-drama-filled-campaign/ https://campaignbrief.com/grubs-reunite-with-long-lost-skipper-in-sportsbets-latest-drama-filled-campaign/#respond Tue, 13 Jun 2023 23:10:32 +0000 https://campaignbrief.com/?p=239785 https://campaignbrief.com/grubs-reunite-with-long-lost-skipper-in-sportsbets-latest-drama-filled-campaign/feed/ 0 Anglicare WA launches new ‘Cold Call’ fundraising campaign via Wildlings https://campaignbrief.com/wildlings-and-anglicare-wa-team-up-to-create-cold-call-campaign-raising-funds-for-western-australians-in-need-this-winter/ https://campaignbrief.com/wildlings-and-anglicare-wa-team-up-to-create-cold-call-campaign-raising-funds-for-western-australians-in-need-this-winter/#comments Tue, 13 Jun 2023 05:23:32 +0000 https://campaignbrief.com/?p=239761 https://campaignbrief.com/wildlings-and-anglicare-wa-team-up-to-create-cold-call-campaign-raising-funds-for-western-australians-in-need-this-winter/feed/ 5 The plot thickens in Powerball’s latest ‘Imagine’ spot via DDB Aotearoa ~ directed by Tim Bullock https://campaignbrief.com/the-plot-thickens-in-powerballs-latest-imagine-instalment-house-hunt-via-ddb-aotearoa/ https://campaignbrief.com/the-plot-thickens-in-powerballs-latest-imagine-instalment-house-hunt-via-ddb-aotearoa/#comments Tue, 13 Jun 2023 02:46:33 +0000 https://campaignbrief.com/?p=239754 https://campaignbrief.com/the-plot-thickens-in-powerballs-latest-imagine-instalment-house-hunt-via-ddb-aotearoa/feed/ 2 BabyLove encourages Aussies to rethink blue and pink in latest campaign via Communicado https://campaignbrief.com/babylove-encourages-aussies-to-rethink-blue-and-pink-in-latest-campaign-via-communicado/ https://campaignbrief.com/babylove-encourages-aussies-to-rethink-blue-and-pink-in-latest-campaign-via-communicado/#comments Tue, 13 Jun 2023 00:24:11 +0000 https://campaignbrief.com/?p=239712 https://campaignbrief.com/babylove-encourages-aussies-to-rethink-blue-and-pink-in-latest-campaign-via-communicado/feed/ 12 Volkswagen responds to critics in new Amarok ‘Born from Tough Love’ campaign via DDB Sydney https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/ https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/#comments Mon, 12 Jun 2023 23:10:23 +0000 https://campaignbrief.com/?p=239696 https://campaignbrief.com/volkswagen-responds-to-critics-in-new-amarok-born-from-tough-love-campaign-via-ddb-sydney/feed/ 21 adidas makes moves to improve the planet in newly launched global campaign via Augusto https://campaignbrief.com/adidas-makes-moves-to-improve-the-planet-in-newly-launched-global-campaign-via-augusto/ https://campaignbrief.com/adidas-makes-moves-to-improve-the-planet-in-newly-launched-global-campaign-via-augusto/#comments Mon, 12 Jun 2023 03:10:20 +0000 https://campaignbrief.com/?p=239676 https://campaignbrief.com/adidas-makes-moves-to-improve-the-planet-in-newly-launched-global-campaign-via-augusto/feed/ 5 The Work 2023 Contenders: Wunderman Thompson https://campaignbrief.com/the-work-2023-contenders-wunderman-thompson/ https://campaignbrief.com/the-work-2023-contenders-wunderman-thompson/#respond Mon, 12 Jun 2023 03:05:31 +0000 https://campaignbrief.com/?p=236675 https://campaignbrief.com/the-work-2023-contenders-wunderman-thompson/feed/ 0 SIXT helps renters tell landlords to ‘TRUCK OFF’ with new Rental Relief initiative via Bastion https://campaignbrief.com/sixt-helps-renters-tell-landlords-to-truck-off-with-new-rental-relief-initiative-via-bastion/ https://campaignbrief.com/sixt-helps-renters-tell-landlords-to-truck-off-with-new-rental-relief-initiative-via-bastion/#comments Fri, 09 Jun 2023 02:21:31 +0000 https://campaignbrief.com/?p=239658 https://campaignbrief.com/sixt-helps-renters-tell-landlords-to-truck-off-with-new-rental-relief-initiative-via-bastion/feed/ 11 Howatson+Company, CHEP and BMF lead agency pack at finalist stage of the 44th AWARD Awards https://campaignbrief.com/howatsoncompany-chep-and-bmf-lead-agency-pack-at-finalist-stage-of-the-44th-award-awards/ https://campaignbrief.com/howatsoncompany-chep-and-bmf-lead-agency-pack-at-finalist-stage-of-the-44th-award-awards/#comments Thu, 08 Jun 2023 23:56:15 +0000 https://campaignbrief.com/?p=239597 https://campaignbrief.com/howatsoncompany-chep-and-bmf-lead-agency-pack-at-finalist-stage-of-the-44th-award-awards/feed/ 10 Rollerblading cowboys and bowling alley move-busters star in Avalon Brewery’s new campaign ‘Beer O’Clock’ ~ directed by Thibault Upton https://campaignbrief.com/rollerblading-cowboys-and-bowling-alley-move-busters-star-in-avalon-brewerys-new-campaign-beer-oclock-directed-by-thibault-upton/ https://campaignbrief.com/rollerblading-cowboys-and-bowling-alley-move-busters-star-in-avalon-brewerys-new-campaign-beer-oclock-directed-by-thibault-upton/#comments Thu, 08 Jun 2023 06:25:52 +0000 https://campaignbrief.com/?p=239582 https://campaignbrief.com/rollerblading-cowboys-and-bowling-alley-move-busters-star-in-avalon-brewerys-new-campaign-beer-oclock-directed-by-thibault-upton/feed/ 9 Westfund leans in to its regional values in latest campaign via ABEL, Collider and Hart & Co https://campaignbrief.com/westfund-leans-in-to-its-regional-values-in-latest-campaign-via-abel-collider-and-hart-co/ https://campaignbrief.com/westfund-leans-in-to-its-regional-values-in-latest-campaign-via-abel-collider-and-hart-co/#comments Thu, 08 Jun 2023 02:01:32 +0000 https://campaignbrief.com/?p=239553 https://campaignbrief.com/westfund-leans-in-to-its-regional-values-in-latest-campaign-via-abel-collider-and-hart-co/feed/ 2 The Work 2023 Contenders: Sedona https://campaignbrief.com/the-work-2023-contenders-sedona/ https://campaignbrief.com/the-work-2023-contenders-sedona/#respond Wed, 07 Jun 2023 23:45:56 +0000 https://campaignbrief.com/?p=238185 https://campaignbrief.com/the-work-2023-contenders-sedona/feed/ 0 Honda keeps mystery alive to promote all new Honda ZR-V in new campaign via Leo Burnett https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/ https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/#comments Wed, 07 Jun 2023 23:33:45 +0000 https://campaignbrief.com/?p=239525 https://campaignbrief.com/honda-keeps-mystery-alive-to-promote-all-new-honda-zr-v-in-new-campaign-via-leo-burnett/feed/ 23 Mr Chen’s launches new ‘Make it dumpling day’ brand platform via Spinach https://campaignbrief.com/mr-chens-launches-new-make-it-dumpling-day-brand-platform-via-spinach/ https://campaignbrief.com/mr-chens-launches-new-make-it-dumpling-day-brand-platform-via-spinach/#respond Wed, 07 Jun 2023 23:21:01 +0000 https://campaignbrief.com/?p=239521 https://campaignbrief.com/mr-chens-launches-new-make-it-dumpling-day-brand-platform-via-spinach/feed/ 0